Property and architecture copywriting
We’ve written copy on behalf of estate agents, surveyors, architects, interior designers and property developers. Writing a brochure for a chain of estate agents is quite different to creating an award entry for a £400 million property developer but what underpins both projects is the need to understand the client and their market and the ability to create copy that speaks directly to their audience.
You need content that:
- focuses on the benefits and helps sell the lifestyle
- complements your imagery and brings your story to life
- instils trust
- is straight talking and sticks to clear information, not hype
- is optimised for your target keywords
- inspires your reader to take action
Whether you are selling single properties or creating a major development, Editing Edge Recognition creates fresh, original copy that captivates your audience with descriptive language and gains their trust. We have helped architects in Hong Kong showcase their sustainability and innovation credentials with powerful thought leadership, and produced hard-hitting award entries about fighting modern slavery in the construction sector.
When the stakes are high, you can trust Editing Edge.
Our property copywriting services includes:
- Website and blog copywriting
- Speechwriting
- Award entries
- White paper writing
- Books and e-books
- Brochure / prospectus copywriting
- Report writing
- Case studies
- Video script copywriting