Health copywriting
Editing Edge Recognition has an impressive track record in healthcare, social care and medical copywriting. We understand the sensitivities and complexity of your subject and the nuances of the audiences you deal with.
Healthcare copywriting needs to tick many boxes, raising the level of complexity for the technically minded whilst avoiding patronising content for patients. The stakeholders for the health and social care market are a diverse bunch. From patients facing life-or-death situations, to policy makers, to medical professionals, we adapt our approach and tailor our style of writing to suit the audience.
You need content that:
- builds trust and confidence
- shines with clarity
- is empathetic and sensitive
- is informative and authoritative
- is compelling enough to influence, persuade and educate
At Editing Edge we have worked on high-stakes health, social care and wellbeing copywriting projects that couldn’t be more varied; from award nominations for world-leading healthcare professionals, to website content and blogs for a pregnancy advice practice, a national health insurer and a world-first stem cells company. We have worked closely with many medical professionals and organisations, getting a deep understanding of how they operate and what makes them special. Our thought leadership on mental health includes a series of sparkling case studies for global mining business Weir Group and a lively website for the St Magnus Community.
Our health copywriting services includes:
- Website and blog copywriting
- Speechwriting
- Award entries
- White paper writing
- Books and e-books
- Brochure / prospectus copywriting
- Report writing
- Case studies
- Video script copywriting
