Punchy videos to stay agile
The Challenge
IBG World needed two punchy videos to promote its new services for ambitious businesses facing change.
The firm had partnered with Unicist Research Institute, which had spent 50 years developing the first scientific approach to understanding how businesses evolve when the world shifts around them.
At a time when many companies are struggling to get to grips with a punishing economy, IBG-Unicist are offering an answer.
Editing Edge Recognition’s Lesley Hussell was called in to write the video scripts to communicate this powerful proposition – quickly.
The Answer
Timing was critical to get IBG-Unicist’s new collaboration off to a flying start. From commissioning me to write the first script to the video going live, all was done in three working days.
Lesley distilled the complexity of Unicist’s website into the script, using succinct language to create an impact and give compelling reasons to try out this unique service.
The Result
The 3-minute video is now online and you can see the finished result here:
IBG was so pleased with the result that the company immediately asked me to write the video script for the relaunch of parent company IBG-World: