There is a reason the world’s most respected thought leaders often experience their greatest breakthroughs not in the boardroom, but whilst absent minded, staring out across a quiet summer lake.
When your mind is free from the relentless admin of peak season, with a little patience, it can become perfectly still. It is in this quiet, idle space, far from endless urgent emails, that your consciousness expands and you are ready to catch the big fish.
Championed by genius minds like the late, great director David Lynch and legendary British songwriter Noel Gallagher, catching the big fish is a beautifully simple creative philosophy.
Small, everyday ideas swim right at the surface, easily picked up with a crabbing line, but the truly massive, paradigm-shifting concepts dwell in the deep. You never know when they may come, but you must be ready to catch them.
But how do you keep your mind gently flowing while you relax on holiday, ensuring you are primed when inspiration decides to bite?
You may have tried these ideas while you’ve been away – or you may be about to set off for that precious break:
Casting a new line
Stepping away from the business books and reading a great novel. Engaging a different part of your brain often triggers unexpected creativity.
Letting the waters settle
Taking long, screen-free walks. Letting your thoughts wander without an agenda or the constant ping of an inbox.
Keeping a net handy
Not forcing the process, but being ready. Keeping a hotel notepad, a napkin or your phone’s notes app nearby.
When the ‘big fish’ finally breaks the surface you can simply jot it down. Catching the spark, no matter how messy or fragmented it looks. Re-visiting it if you need to, but not breaking your state of summertime flow worrying about perfecting it.
When your summer break is over and you’re back at your desk, bring your prized catch to Editing Edge Recognition director Lesley Hussell. She will take your raw, scattered summer scribbles and formulate them into your most powerful, authoritative work yet.
When you’re back from your holidays with a list of brilliant but disjointed thoughts, Editing Edge Recognition can:
Transform raw ideas into authoritative writing
- Take your rough notes and build them into compelling, results-driven campaigns
- Ensure every word is purposeful, capturing the energy of your original summer inspiration
- Tailor your tone of voice to sound exactly like you, only sharper and more persuasive
Craft thought leadership from scattered thoughts
- Distil your disjointed voice memos and scribbles into a structured, impactful business book or white paper
- Define your vision clearly so your audience understands your distinctive philosophy
- Do the heavy lifting of writing and editing, leaving you free to simply lead
Develop high stakes presentations and speeches
- Turn a brilliant poolside concept into an emotive, public address or snappy video script
- Work closely with you to refine the messaging and build your delivery confidence
Secure prestigious recognition
- Take your reflections on your industry’s true innovators and craft compelling, evidence-based nominations for King’s Honours and major awards.
You deserve to relax, but great ideas don’t take a holiday. Bring your scribbles, your notes and your big fish to Editing Edge Recognition. Let us conjure them into your greatest work yet.
Get in touch today to turn your summer inspiration into autumn impact.
