Website copywriters, Business Link said recently, are worth their weight in gold. 

Here’s our checklist of what you need for maximum impact online:

 

• Simple, clear text telling your customers exactly how they’ll benefit from your product or service – or how you’ll solve their problem.

• A persuasive sales message setting out why you’re the best at what you do.

• Just enough information to encourage them to call or email you to find out more.

• Something to communicate your passion, expertise and commitment, but not your whole life story or every single thing you offer.

• Your best points in your headlines.

• Testimonials from happy clients and compelling case studies that tell your story.

• Keywords your customers will type into search engines, cleverly written into copy that reads as natural content so Google loves it.

• A lively, up-to-date blog (get it ghostwritten, if necessary.) 

• A strong Call to Action so customers actually get in touch – and you close that sale!