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Financial Services Copywriting

Just because you are dealing with a technical subject or audience, they won’t appreciate dull, heavy text any more than you do. Get an expert copywriter to take a fresh look and inject some life into your financial services copy. You’ll be amazed with the results.

The financial services industry often sells products that customers are either obliged to have or would prefer not to think about. Many financial services websites and brochures tend to say the same old thing: trust in us, established reputation, your money safe in our hands. To make you stand out and attract new business, you need content that:

  • can turn product features into practical benefits
  • presents your products in a fair and equitable way
  • enables informed decision making
  • persuades your clients into taking action
  • helps your customers make the right financial decisions
  • is concise and complies with industry regulations

If you are looking for someone to weave gold from those financial terms, Editing Edge have plenty of financial copywriting experience. We’ve written IFA blogs on themes from Downton Abbey (inheritance tax!) to avoiding a bleak old age. We’ve written content for financial services websites from travel insurance landing pages and blogs to financial services lead generation.

Our financial copywriting services includes:

  • Website copywriting
  • Blog copywriting
  • White Paper writing
  • ebooks
  • Brochure / prospectus copywriting
  • Report writing
  • Case studies
  • Video script copywriting
  • Award entries

Case Studies

Here’s a flavour of some of our financial services copywriting projects:

Blog Posts

Here’s a flavour of some of our financial services blog posts:

Invest in your marketing by replacing the financial jargon with concise, compliant copy that speaks to your clients in a human way. If you have a financial services copywriting project that you need help with, get in touch with us at Editing Edge.