Khoja Business Leaders’ Summit

The Client

Khoja Business Leaders’ Summit, Davos, Switzerland

The Khoja Business Leaders’ Summit was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers worldwide from the Khoja community of Shia Muslims.

Editing Edge Recognition’s Lesley Hussell was asked to write website profiles for VIP panellists and guests in preparation for this highly prestigious summit in Davos, as well as put together a 72-page summit magazine and create a video script.

At the event itself we wrote the keynote speech.

This was a very high-profile project as the net worth of the attendees is estimated at $15 billion.

www.khojabusinessleaders.org

The Problem

We had to turn rough notes and internet snippets into compelling profiles bringing out the global business expertise and humanitarian track record of VIPs including the founder of one of Africa’s few £1bn businesses, more multi-millionaire entrepreneurs, former Prime Ministers, a Bollywood star, acclaimed surgeons and TV presenters.

The challenges were to bring consistency, analyse and refine a mass of material, and introduce an upbeat tone of voice in line with the high aspirations of the summit.

These aspirations then became the foundation of the keynote speech.

The Answer

We carried out detailed research, writing and editing. It was a high cadence, completing 30 profiles in a week then putting together a funky video script and an inspiring magazine ahead of the summit.

In the powerhouse atmosphere of the event, working in close liaison with the most senior Khoja leaders, we then crafted a keynote that not only celebrated the community’s outstanding achievements in business and philanthropy, but set a vision for years ahead.

The Result

The client was extremely pleased with our work, as you can see from this testimonial:

 Awesome! I have really enjoyed working with you.

Shan Hassam, Secretary General, The World Federation of Khoja Communities.

Read more about how we headed up communications during the summit here.

High-stakes VIP profiles for Davos

If you want to stand out from the crowd, contact the team at Editing Edge now.

Portfolio themes: website copy, profile writing