The Client
IBG World
IBG World is a sales and marketing consultancy helping companies accelerate their growth.
The Problem
IBG World needed two punchy videos to promote its re-focused services in the Covid and post-Covid business world.
The firm recently partnered with Unicist Research Institute, which had spent 50 years developing the first scientific approach to understanding how businesses evolve when the world changes around them.
At a time when many companies are struggling to get to grips with the new economy, IBG-Unicist are offering an answer.
I was called in to write the video scripts to communicate this powerful proposition – quickly.
The Answer
Timing was critical to get IBG-Unicist’s new collaboration off to a flying start. From commissioning me to write the first script to the video going live, all was done in three working days.
I distilled the complexity of Unicist’s website into the script, using succinct language to create an impact and give compelling reasons to try out this unique service.
The Result
The 3-minute video is now online and you can see the finished result here:
IBG was so pleased with the result that the company immediately asked me to write the video script for the relaunch of parent company IBG-World:
Get in touch to discuss your video script
We can work with your video maker before, during or after the visuals are created.
Contact us at Editing Edge today.
