The Challenge
IBG World needed two punchy videos to promote its new services for ambitious businesses facing change.
The firm had partnered with Unicist Research Institute, which had spent 50 years developing the first scientific approach to understanding how businesses evolve when the world shifts around them.
At a time when many companies are struggling to get to grips with a punishing economy, IBG-Unicist are offering an answer.
Editing Edge Recognition’s Lesley Hussell was called in to write the video scripts to communicate this powerful proposition – quickly.