The Client

Staff profiles are a powerful way to humanise your brand, forming strong links between customers and the business – whether you’re a law firm, manufacturer, or healthcare provider.

For our client The St Magnus Community, we crafted bio-based profiles that highlighted each staff member’s professional journey, giving a feel for their experiences and perspectives: Meet our staff – The St Magnus Community. For Hi-level Mezzanines, we create lively profiles where staff share what they love about their work, and the career path that led them there. An example is From temp to Director – Sam’s incredible journey at Hi-Level Mezzanines. These stories really help to bring the business to life.

The Problem

With business there is always that huge elephant in the room – businesses are here to make money – a fact that can’t be swept under the rug.

To be trusted, the business needs a human side.

The Answer

  • Staff profiles are a brilliant way to communicate that embodied substance – invoking trust, transparency and relatability.
  • Staff Q&As, A Day in the Life, biographies, photos and videos are all opportunities to tell that substantive story, a story that supports the voice of the business. No smarminess, no pretence, just a genuine look behind the curtain.
  • By showing different roles of people from all walks of life, a business can better reinforce its unified voice. Customers can feel personally connected as a result.
  • Talking about how staff solve challenges and how they love to see happy customers are great topics. You can combine valuable marketing messages about customer satisfaction with specific examples of problems overcome.
  • Once you’ve established a template with your copywriter – the questions to cover or areas to focus on – staff are less daunted by the prospect and enjoy their conversation with the copywriter, who will conduct the interview and create the finished piece.

The Result

  • Staff profiles show the human side of your business – people buy from people, as the saying goes.
  • They establish connections with prospective and current clients.
  • They increase engagement by projecting your staff’s talents and recognising them as valued employees.
  • They highlight key marketing messages.
Showcase your company through coherent, consistent and compelling website copy

Contact us at Editing Edge today.