The Client
Global Trade Report for Creative Industries Federation
After collaborating very successfully with the Creative Industries Federation on their annual report – the C.Report – it was a pleasure to edit their Global Trade Report, more proof of the Federation’s outstanding thought leadership.
The Problem
The stakes are high: the UK earns £35 billion p.a. in exports – and wields incredible soft power – thanks to its creative industries. The Federation wanted to make the case for the Government putting the creative industries at the heart of its post-Brexit trade thinking.
Lesley Hussell from Editing Edge Recognition was called in to edit the report, slicing 25% from the 22,000-word draft to present a more succinct and persuasive argument.
The Answer
Her role as editor involved liaising with three authors who had contributed different sections, adopting a consistent tone, deciding what material could be removed without diminishing the overall case and rendering officialise (UK and EU) into plain-speak for maximum clarity.
She suggested where hefty paragraphs and long lists of stats could be better portrayed as graphics, and paid special attention to expressing EU regulations in simple language. She also highlighted key quotes for emphasis.
The Result
It was a delight to write about how the UK, particularly London, is the global centre for the advertising industry; how the success of stars such as Adele, One Direction, Ed Sheeran and Little Mix is the envy of countries around the world; and how UK architects are behind iconic buildings on every continent.
Federation members’ concerns about the post-Brexit world are real, however, so it was important to give clear voice to their calls for strong protection of Intellectual Property, and easy movement of musicians/theatre props/photographic gear/artworks in and out of the EU.
You can view the full report here.
Response from the client:
“You’re a star. This is GREAT.”
“You’ve been fantastic to work with. It’s really rare to find a copy editor who so fully understands what a report needs to keep and what can go. “
Creative Industries Federation
Over-complicated reports? Let me wield the red pen for you.
Lesley’s editing skills will help you create a succinct report that can be more easily digested and understood by your audience. Contact Lesley at Editing Edge.
