The Client
The Awards Intelligence Ultimate Guide to Business Awards
We were asked to put together an insider’s guide to winning business awards on behalf of Awards Intelligence (AI). Awards Intelligence has helped hundreds of businesses win thousands of awards that recognise their hard work, innovation and enterprise. The industry average win rate is just 10%, whereas their win rate is over 50%.
The Problem
The AI guide to business awards required a) lively writing b) detailed research c) insider knowledge accumulated through years of writing successful awards entries d) sourcing case studies and pictures e) sourcing fascinating facts and figures f) an upbeat, engaging style g) combining factual information with compelling arguments why organisations should hire AI to write their entries. Not the simplest of briefs but we were more than up for the challenge, having worked closely with AI over many years and we knew just how to approach the task.
The Answer
The guide contained the right mix of facts, insider advice, images and success stories to encourage the reader to apply for an award but clearly implied how an organisation such as AI can make all the difference to a successful result.
The guide can be downloaded from the AI website. Not only does this position AI as industry experts, it encourages prospective clients to give their email address in order to download the guide, thus helping build a list of future clients.
