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Writing for the healthcare industry

When we think about creating content for the health industry, trust, clarity and evidence are key. At Editing Edge, we’ve created copy for many health industry businesses and healthcare professionals, including website content, ghost-writing books and blogs. Our strategic approach – analysing clients’ audiences, their communications needs, strategic thinking, purpose…

LesleyApril 26, 2024

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Writing for the hospitality industry

Writing for the hospitality industry The hospitality industry has been facing remarkable obstacles – from Covid shutdowns to staff shortages, the ongoing cost-of-living crisis, recession, and climate change, which is increasingly front of mind for both the public and in industry conversations. Recent figures from AlixPartners and CGA/NielsenIQ showed, for…

LesleyFebruary 29, 2024

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Make your website sing with the power of SEO

Intuitive and easy-to-use website design platforms such as SquareSpace and WIX can make building a website a breeze. Whatever your business and whatever your skill level, there’s a fair chance that if budget is an issue, you can still create something great without hiring a web designer. But whether you…

LesleyOctober 20, 2023

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Health and social care copywriting

Editing Edge have undertaken copywriting projects for many healthcare, social care and medical companies, with work ranging from website content to award entries. The stakeholders for the health and social care market are a diverse bunch. From patients facing life-or-death situations, to policy makers, to medical professionals, we adapt our…

LesleySeptember 20, 2021

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Words for wellbeing

Promoting health and wellbeing is not only your work but your passion. You offer proven solutions and services that help your clients to live their best lives. And it’s likely you’ve chosen that path because of your own experience. You know your product or service will make a difference, but…

LesleyJuly 13, 2021

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The do’s and don’ts of marketing your business in the lockdown

Why you should build up your business at this difficult time This latest lockdown has left businesses reeling. Many were hoping for brighter days at the start of 2021 with the vaccinations being rolled out, but right now it’s hard to find our spark. Yet rather than dwell on what…

LesleyJanuary 25, 2021

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