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It’s an omni shambles

Two phrases caught my attention this week and made me smile for their inventive use of words. The first was 'economic patriotism', dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good.

LesleyApril 29, 2012

copywriting website blogging

Tell a story (how to get an OBE)

The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods. You may not know that Honours don’t always come floating down from the Palace…

LesleyMarch 31, 2012

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Great on Google

Clients frequently ask about their website being Good on Google. They’re right to be concerned because Google is obviously an extremely powerful marketing tool and getting a high ranking will drive more customers to their website. It’s easy to go wrong, however.

LesleyJanuary 23, 2012

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Just My Type

I’ve just finished reading Simon Garfield’s excellent book on fonts, called Just My Type. Ok, it might not sound that fascinating, but it was a real eye-opener. I’ve learned that Helvetica has taken over the world, that Comic Sans is the font most hated by designers and that there are…

LesleyJanuary 11, 2012

testimonials website blogging copywriting press releases

Hello world!

5 ways to get your start-up business known Yes, this is it! You’ve started a business and you want to let everyone know. You need to get your name Out There so happy clients will trip eagerly to your door.

LesleyNovember 17, 2011

website

It’s an omni shambles

Tell a story (how to get an OBE)

Great on Google

Just My Type

Hello world!

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