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coherence and consistency in copywriting

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Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…

LesleyMarch 27, 2019

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Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about? One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…

LesleyNovember 30, 2018

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Meet the Team

How do you put personality into your brand as well as showing your company at its very best? Look no further than your staff. Staff profiles on your website About Us page are a great way to differentiate your company from the competition and engage with your customers. All too…

LesleyJune 7, 2017

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5 tips from Fleet Street for great copywriting

My last blog outlined some compelling reasons why hiring a journalist for your copywriting makes such good sense. To recap in a nutshell: journalists are versatile. If you need bright, snappy copywriting, we can do it. If you need elegant, sophisticated prose, we can do it. That’s the sales pitch…

LesleyMay 14, 2015

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Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success…

LesleyMarch 18, 2015

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Persuasive copy: the power of three

Writers have long deployed 'threes' to build up an argument: think about how the three adjectives 'tall, dark and handsome' work much better than 'tall and handsome.'

LesleyJanuary 23, 2015

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