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The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing. However, there is a…

LesleyNovember 6, 2019

Websites copywriting website content

Giving your website extra sparkle

How we create website copy for our clients from scratch – Part 2 This is the second part of our guide to creating website copy that sparkles. (If you missed Part 1 with insider tips on understanding your target audience and being clear with your goals, you can read it…

LesleySeptember 18, 2019

copywriting website content Websites

From blank page to sparkly website

How we create website copy for our clients from scratch – Part 1 Your website matters when it comes to showcasing your business. Whether you are a complex corporate or a service-led SME without a store front, your website needs to give a great first impression and hone down all…

LesleySeptember 18, 2019

blogging copywriting news website content

Topical blogging – timing is everything

In the digital era, where news spreads fast and fads come and go at lightning speed, your take or opinion on a topical issue needs to be relayed quickly before it becomes dated and worthless. Your website blog is the perfect medium to provide in-the-moment, more newsworthy content. It enables…

LesleyJune 24, 2019

copywriting news website content

How to bring your USP to life

Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer? You know you need a unique selling proposition (USP) that sets you apart from the crowd. The perfect strapline But what is it? Higher quality, a lower price, a better customer…

LesleyApril 30, 2019

coherence and consistency in copywriting

Content is King website content blogging copywriting website

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…

LesleyMarch 27, 2019

website content