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The do’s and don’ts of marketing your business in the lockdown

Why you should build up your business at this difficult time This latest lockdown has left businesses reeling. Many were hoping for brighter days at the start of 2021 with the vaccinations being rolled out, but right now it’s hard to find our spark. Yet rather than dwell on what…

LesleyJanuary 25, 2021

copywriting website content

Creating a punchy video script

The internet was made for videos. As the latest figures tell us: 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot) Users view more than 1 billion hours of video each day on YouTube. (YouTube) 81% of businesses use video as a marketing…

LesleyAugust 17, 2020

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5 ways to make sure your content and keywords are still relevant

If you are one of the lucky ones, your business may have remained unscathed over the last few months. But many companies have been through some tough challenges – complete drop off in demand, lack of supply, forced closure, increased costs and staffing issues, to name but a few. It…

LesleyJuly 15, 2020

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Marketing to survive the Coronavirus world

In these turbulent times we are all looking for ways to make the most of what we have. “Where have all my clients gone?” is a heartfelt and too common refrain. But with some creative thinking you may be able to come up with ideas to repurpose your business offering…

LesleyMarch 23, 2020

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Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

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13 ways a website winds me up

As someone who spends a large chunk of their time either creating copy for websites or researching online, I’m in the perfect position to comment on what I find most annoying about websites I visit. Here are the top 13 things any website owner should check to minimise frustration: 1. …

LesleyJanuary 17, 2020

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