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American thriller writer Elmore Leonard came up with some brilliant advice for those wanting to write well: "Try to leave out the part that readers tend to skip." Effective, succinct writing is, however, far harder than it looks. Rattling on for 1,000 words across two sides of A4 is a…

Don't bore or confuse your customers

James Thurber's words to would-be writers

Don't bury your golden nugget. It's your best selling point

Top Ten Tips for getting your message across so you thrive, not just survive