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How to write a better Linkedin Profile

A copywriter’s guide to creating an engaging LinkedIn summary LinkedIn is the perfect platform to find and engage with potential clients, suppliers, employees and employers. You get to know what that person is about – where they work, what they have done in their career, their opinions and ideas. And…

LesleyMarch 14, 2016

Words or pictures. Which are more important? Hampshire copywriters tattoo

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Words or pictures. Which are more important?

Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it…

LesleyJune 17, 2014

Why you need a copywriter – the 3Cs

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Why you need a copywriter – the 3Cs

I was chatting to a client recently who wanted to know what hiring a copywriter could bring to her company, when they knew their business so well they had far more expertise than me. Fair point, but my answer is that the very fact that I am an outsider brings…

LesleyMay 12, 2014

Get Dad up the Mountain! A good story What makes a good press release?

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Get Dad up the Mountain! A good story

Time to thank all the corporate sponsors backing our Africa Cause of the Year – we now have five, and it's a huge help. They're not only doing a good thing, they're also getting name checks on our publicity, in the press and on LinkedIn and Twitter. So it's a…

LesleyMarch 26, 2013

It’s the season for better blogs blogging copywriting social media copywriter

It’s the season for better blogs

Whoosh, there goes Valentine’s Day. Mother’s Day is storming up on the horizon with Easter steaming along behind it. Are you missing out on something? The shops execute super-swift changes to replace one seasonal display with the next. In fact at the moment Mothering Sunday gifts (Kath Kidston all round?)…

LesleyFebruary 28, 2012

Christmas blogging: last-minute advice news Content is King copywriting workshop blogging social media

Christmas blogging: last-minute advice

It’s not too late to drum up ideas for a festive take on your business that could pull in new customers. One of the most productive sessions of the Content is King business and social media writing workshop I co-hosted this week was on generating ideas for Christmas blogs.

LesleyDecember 15, 2011

social media

How to write a better Linkedin Profile

Words or pictures. Which are more important?

Why you need a copywriter – the 3Cs

Get Dad up the Mountain! A good story

It’s the season for better blogs

Christmas blogging: last-minute advice

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