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The art of simplicity

You’ve slaved hard over a piece of writing and taken care to eliminate the jargon only to be told by the boss or a kindly critic that you’ve dumbed it down too much ... and the writing needs to be more technical to show the world that you are the…

LesleyFebruary 28, 2017

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What Trump can teach us – really!

In just a few days’ time (at the time of writing) the new leader of the free world is about to take his seat (assuming the FBI, CIA, Russian security or MI6 don’t unearth any more little surprises). You may think as a copywriter I’d be unlikely to look…

LesleyJanuary 16, 2017

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How to tell a story

Storytelling is a powerful marketing tool. Get it right and it can mean the difference between a new customer and simply being ignored. There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy…

LesleyDecember 6, 2016

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Are you sitting comfortably?

A lesson in how to think like your customer to create attention-grabbing copy. How do you go about writing copy that speaks directly to your customer and makes them take notice of what you are saying? We are all busy people and with an abundance of messages out there, both…

LesleyNovember 4, 2015

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Thatcher’s assassin and the power of words

Reading this weekend’s obituaries of Geoffrey Howe it is clear how he will be remembered best – as “Thatcher’s assassin.” Once Margaret Thatcher’s close Cabinet ally, he turned on her in a resignation speech famous for its deadly venom. I was a political editor at Westminster in 1990, and I…

LesleyOctober 12, 2015

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Copywriting testimonials

What could bright, effective copywriting do for your company? Well, help you sell more, show yourself at your very best and give your clients great reasons to hire you. These recent testimonials show how happy our clients are … could you be next? Copywriting testimonials “The work you created was…

LesleyJuly 15, 2015

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