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And the 2017 “Word of the Year” is..

Collins English Dictionary have just published their word of 2017 along with their top 10 shortlist. “Fake news” has topped the list after a 365% rise in use since 2016. It's already a bit of a cliché, in my opinion, but still topical as Donald Trump continues to make it his…

LesleyNovember 10, 2017

copywriting news website content

Food for thought

9 tips for writing lip-smackingly good sales and marketing copy for the food industry From farm to fork, I’ve written a lot of copy for the food industry. My food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be…

LesleyOctober 16, 2017

copywriting press releases news

A rather special weekend in Davos

I’ve recently returned from the highly prestigious Khoja Business Leaders’ Summit in Davos, Switzerland – a summit where the net worth of attendees was estimated at $15 billion. The landmark event was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers from the Khoja community…

LesleySeptember 25, 2017

press releases news press coverage

10 essential tips to get your press release published

How to get free coverage for your business

LesleyJuly 13, 2017

copywriting press releases media news

You’d never believe it but

Fake news – while it may not be a new phenomenon, it has gained momentum over the last few years ... So how can you spot fake news? The rise of the common voice on social media and the move away from reliance on our trusted daily newspaper (OK we…

LesleyMarch 30, 2017

copywriter news

A Day in the Life – Lesley Hussell

I may have swapped the frenetic activity of Fleet Street for the beautiful Hampshire countryside but some things never change at the start of my working day. The first thing I always do is check the news headlines. It’s an old habit from my life as a journalist, but also…

LesleyMarch 15, 2017

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