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World Book Day – setting the tone

The media is all abuzz with World Book Day. Trouble is, most of it seems to be centred around last-minute costume ideas for harassed infant school parents. Perhaps we should take a step back from the over-commercialisation and reclaim the day for the purpose it was created. In World Book…

LesleyMarch 1, 2018

copywriting news

Welcome to the world of robo-journalism

Designed by Freepik Robots are taking over the world, or so it would seem. A recent report by the McKinsey Global Institute found that up to 800 million global workers will lose their jobs by 2030 and be replaced by automation. The report estimates that a third of the workforce…

LesleyFebruary 19, 2018

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How to create the perfect headline

You may have written the most engaging article for your target market – you’ve answered their burning questions and it reads beautifully, but if you don’t get your headline right, there’s a good chance your audience won’t bother to read any further. The headline is usually the first thing people…

LesleyJanuary 30, 2018

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How to inject sparkle into your technical writing

Top tips for writing technical copy We write copy for a wonderful array of clients, from tiny start-ups to global companies, spanning many industries. It’s fair to say that not all the topics we deal with are the most exciting to write about. Technical companies and products (on the face…

LesleyJanuary 11, 2018

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Season’s greetings

Editing Edge will be closing from Wednesday 20 December until Wednesday 3 January. We wish all our clients and friends a Happy Christmas and sparkling 2018!

LesleyDecember 14, 2017

copywriting news website content

Give the perfect Christmas present

I just drove past a neighbour’s house and they were putting up their Christmas tree. It’s only 21 November. That’s got to be too soon? But like it or not we are already inundated with Christmas offers and adverts. If your business isn’t already shouting about Christmas, panic not –…

LesleyNovember 21, 2017