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How to write a tender

Faced with a hefty invitation to tender and a looming deadline? The process of creating a tender document can be daunting. When you are pinning your hopes on this crucial next win, anxiety can quickly mount and the instinct is to jump in and throw everything at each question. Stop,…

LesleyDecember 2, 2019

news media

From Mugwumps to word wizardry

What your choice of words says about you Photo: Annika Haas The day of reckoning has finally arrived. All hail our new leader Boris. Whilst many may have had their fill of Brexit and political turmoil, having Boris as PM does present even more opportunity to deliver some good…

LesleyJuly 25, 2019

blogging copywriting news website content

Topical blogging – timing is everything

In the digital era, where news spreads fast and fads come and go at lightning speed, your take or opinion on a topical issue needs to be relayed quickly before it becomes dated and worthless. Your website blog is the perfect medium to provide in-the-moment, more newsworthy content. It enables…

LesleyJune 24, 2019

copywriting news website content

How to bring your USP to life

Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer? You know you need a unique selling proposition (USP) that sets you apart from the crowd. The perfect strapline But what is it? Higher quality, a lower price, a better customer…

LesleyApril 30, 2019

news

Happy 10th Birthday to Editing Edge

Editing Edge is 10 today, and what an amazing decade we’ve had. Our clients have been a delight to work with, whether in a soaring City skyscraper with stunning views of St Paul’s, in a gleaming Highland distillery or in a wood turner’s workshop with oak shavings curling at our…

LesleyMarch 27, 2019

news copywriter website content

Like getting your money’s worth?

Like getting your money’s worth? You may recognise this as an advertising slogan from a rather famous fast food brand however the sentiment extends far beyond our burger-buying antics. From buy-one-get-one-free bargains to sales discounts and cash back, we are suckers for a good deal. When you are investing in…

LesleyMarch 5, 2019