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Horse meat: how not to handle the press

Thanks to the Daily Telegraph for a perfect example of how not to handle the press. Subject: the horse meat scandal.

LesleyFebruary 13, 2013

press releases media news press coverage

Timing is all – as this press release success shows

We were thrilled to see our press release for a firm of accountants become the front page story – the splash, in newspaper terms – in the local paper last week. The secret was good timing – and positioning the clients as experts on a hot topical issue.

LesleyJanuary 8, 2013

copywriting media news copywriter press coverage

How to win business awards

Congratulations are due to three of our clients who've been the latest to win prestigious business awards with our help.

LesleySeptember 17, 2012

copywriting media copywriter press coverage

Factual Writers rule ok

I'd like to spread the word about a dynamic new group of writers operating around the south coast (though clearly available to work across the country), called Factual Writers. http://factualwriters.com/

LesleyAugust 14, 2012

media news

Why the Indy wasn’t wrong

A comment from a friend of mine has underlined the virtues of knowing your market, knowing what your customers want and setting yourself apart from the competition. The friend is Richard Palmer, Royal Editor of the Daily Express (you can find him at @RoyalReporter on Twitter), and we’ve known each…

LesleyMarch 16, 2012

press releases media news press coverage

How the media works

The Leveson Inquiry might be unearthing all sorts of skeletons in media cupboards as well as unfairly giving many honest journalists a bad name, but I can see the fascination. To those on the outside, Fleet Street (and local newspapers or magazines, for that matter) moves in mysterious ways. Why…

LesleyFebruary 12, 2012

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