copywriting Archives - Page 9 of 22 - Copywriting Editing Edge Copywriters

blogging copywriting news website content

Topical blogging – timing is everything

In the digital era, where news spreads fast and fads come and go at lightning speed, your take or opinion on a topical issue needs to be relayed quickly before it becomes dated and worthless. Your website blog is the perfect medium to provide in-the-moment, more newsworthy content. It enables…

LesleyJune 24, 2019

copywriting

It’s not about you – it’s about your client

If you are busy writing a critical sales pitch or producing new marketing material, it’s easy and tempting to write about what you like about your business. But don’t make the mistake of thinking it’s all about you … it’s about your clients. You have to work that bit harder…

LesleyMay 28, 2019

Print copywriting

Need to write an urgent report?

The clock is ticking, and you’ve been tasked with producing an urgent report that needs to get a critical message out to your audience. Why the urgency? You may have left it until the last minute due to other work pressures (or good old procrastination). Or it may be urgent…

LesleyMay 16, 2019

copywriting news website content

How to bring your USP to life

Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer? You know you need a unique selling proposition (USP) that sets you apart from the crowd. The perfect strapline But what is it? Higher quality, a lower price, a better customer…

LesleyApril 30, 2019

coherence and consistency in copywriting

blogging copywriting website Content is King website content

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…

LesleyMarch 27, 2019

website website content blogging copywriting

Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about? One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…

LesleyNovember 30, 2018