copywriting Archives - Page 7 of 22 - Copywriting Editing Edge Copywriters

Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. COVID, Brexit, supply chain issues - all have contributed to tumultuous market changes over the last couple of years. Whether you are letting clients know you are open for business or are working hard to…

LesleyApril 20, 2020

copywriting news website content

Marketing to survive the Coronavirus world

In these turbulent times we are all looking for ways to make the most of what we have. “Where have all my clients gone?” is a heartfelt and too common refrain. But with some creative thinking you may be able to come up with ideas to repurpose your business offering…

LesleyMarch 23, 2020

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How to find a good copywriter by the way they research a story

If you are trying to choose a good copywriter to write for your business, a great tip is to look at their approach to research. The skill of a good copywriter extends far beyond writing. How research helps me tell your story In order to tell your story, whether creating…

LesleyMarch 13, 2020

Print Websites blogging copywriting copywriter website content

Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

copywriting news

How to write a tender

Faced with a hefty invitation to tender and a looming deadline? The process of creating a tender document can be daunting. When you are pinning your hopes on this crucial next win, anxiety can quickly mount and the instinct is to jump in and throw everything at each question. Stop,…

LesleyDecember 2, 2019

website content Websites blogging copywriting

The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing. However, there is a…

LesleyNovember 6, 2019

copywriting