copywriting Archives - Page 7 of 22 - Copywriting Editing Edge Copywriters

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months. From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…

LesleyJune 4, 2020

copywriting news

Time to rethink … what’s the ’new normal’ for your business?

Lockdown is giving many business owners pause for thought. At the time of writing we are well into the second month with no clear indication as to how long and to what extent the social-distancing measures will stay in place. Whilst the initial panic has eased, the fear and uncertainty…

LesleyMay 5, 2020

copywriting news

Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. COVID, Brexit, supply chain issues - all have contributed to tumultuous market changes over the last couple of years. Whether you are letting clients know you are open for business or are working hard to…

LesleyApril 20, 2020

copywriting news website content

Marketing to survive the Coronavirus world

In these turbulent times we are all looking for ways to make the most of what we have. “Where have all my clients gone?” is a heartfelt and too common refrain. But with some creative thinking you may be able to come up with ideas to repurpose your business offering…

LesleyMarch 23, 2020

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How to find a good copywriter by the way they research a story

If you are trying to choose a good copywriter to write for your business, a great tip is to look at their approach to research. The skill of a good copywriter extends far beyond writing. How research helps me tell your story In order to tell your story, whether creating…

LesleyMarch 13, 2020

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Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

copywriting