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Why email marketing still works

In the digital era, measurement of marketing Return on Investment (ROI) is more accurate than ever, and email marketing remains one of the highest ROI marketing channels, making it a popular choice for any shrewd Marketing Director / business owner. A few facts on the popularity of email marketing ROI…

LesleyFebruary 23, 2022

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5 ways to improve your Home Page in 5 minutes

Quick changes to grab attention without a whole website revamp

LesleyDecember 8, 2021

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The copywriting process

How we work with you at Editing Edge Before you give us the green light to work on your project, I’m sure you have questions about how we work, our timescales and what to expect. We’ve been creating compelling copy for our clients for over a decade and follow a…

LesleyNovember 10, 2021

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Health and social care copywriting

Editing Edge have undertaken copywriting projects for many healthcare, social care and medical companies, with work ranging from website content to award entries. The stakeholders for the health and social care market are a diverse bunch. From patients facing life-or-death situations, to policy makers, to medical professionals, we adapt our…

LesleySeptember 20, 2021

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Industrial copywriting – do you need to work with an industry expert?

Whilst the term ‘industrial copywriter’ may conjure up an image of someone writing about a manufacturing process or producing a dry list of facts and figures – or even creating a mass of content on an industrial scale! – the reality is that copywriting for industry is far more interesting.…

LesleyJune 21, 2021

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Environmental copywriting

Creating a sustainable future – word by word Connecting emotionally with customers, investors and other stakeholders by communicating an ethical, eco-friendly ethos is becoming essential as we move towards a more sustainable way of living. Environmental change is not being driven by the corporates. A Nielsen Global Corporate Sustainability Report…

LesleyMay 18, 2021