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Why short-form video is your future

In everyday life we all spend much time scrolling and swiping through social media, catching up with the world’s news, trends, updates, hot gossip and more! According to research by Sprout Social, videos are our favourite type of content. Would you agree? Well, the stats say it all. When it…

LesleyApril 20, 2023

copywriting copywriter

World Storytelling Day 2023

As World Storytelling Day approaches, Editing Edge’s Lesley Hussell shares with us her thoughts and experience of storytelling during her career as a journalist and copywriter. Lesley provides some very helpful insights into the power of great storytelling and also how storytelling plays a crucial role to showcase her clients’…

LesleyMarch 16, 2023

copywriting news copywriter awards

Here’s why ChatGPT and Bard will never replace great human copywriting

Exciting but terrifying at the same time, the advancement in the technology of the chatbot is hitting the headlines. However, reviews and reports about the new and competing innovations ChatGPT and Bard have been somewhat sceptical. Who is in the game: This is an intensely competitive race to the…

LesleyFebruary 21, 2023

copywriting media news copywriter awards

Award-winning copywriting

Entering awards is not only a great opportunity to boost the profile of your business and increase credibility but also a fabulous moment to shine the light on a special individual – a team member, friend, or family member – who is doing something out of the ordinary. At Editing…

LesleyJanuary 12, 2023

copywriting copywriter

Why a recession is never the time to cut back on your marketing

As we head into a recession, you might be thinking how to keep your business going through yet another tough time – asking yourself what cuts you might need to make and what decisions will help keep you afloat. However, let’s not forget, this is not the first time many…

LesleyDecember 8, 2022

copywriting copywriter

5 top tips to confidently communicate your environmental impact

We’re all in it together and we are all obliged to play our part when it comes to protecting and having a positive impact on our planet. As a business, large or small, we are expected to not only work towards a cleaner and more sustainable future – but prove…

LesleyNovember 3, 2022

copywriting

Why short-form video is your future

World Storytelling Day 2023

Here’s why ChatGPT and Bard will never replace great human copywriting

Award-winning copywriting

Why a recession is never the time to cut back on your marketing

5 top tips to confidently communicate your environmental impact

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