Words to make travel dreams come true
Copywriting for the travel industry The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true. Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work…
LesleyJuly 12, 2016
A lesson in education copywriting
Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today is a far cry from the schools many of us attended. From nurseries to universities, the sector has an imperative…
LesleyJune 24, 2016
Making the most of your press coverage
Some well-appointed PR is the perfect way to get a message out to as many people as possible if you’ve got an interesting story to tell about your business. A carefully written press release, some great photos and a reliable list of journalists can give a real boost to your…
LesleyJune 6, 2016
Copywriting for Financial Services Industry
Or how to turn dull words into something interesting! Financial services and insurance – I’m not out to offend here but, let’s face it, it’s not something that sends shivers of excitement down many people. Through no fault of its own, the industry sells products that customers are either obliged…
LesleyMay 17, 2016
The perils of DIY copywriting
DIY – a word synonymous with wonky shelves and half-finished decorating. An enthusiastic amateur who thinks they are saving money and delights (or curses more likely) in the task at hand but, perhaps when that job is never quite finished or good enough, wishes they’d called in the professional. Copywriting…
LesleyApril 6, 2016
