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The power of persuasion charity copywritingcopywriting

The power of persuasion

or Coaxing out the Cash Designed by Freepik Writing for a charity is a double-edged sword.  There is always a fascinating story to tell, from the amazing work the charity does, to its inventive fundraising initiatives. The human angle is easy to find.  But charities, like any other organisation, face…
Lesley
April 20, 2017
The art of simplicity copywritingnews

The art of simplicity

You’ve slaved hard over a piece of writing and taken care to eliminate the jargon only to be told by the boss or a kindly critic that you’ve dumbed it down too much ... and the writing needs to be more technical to show the world that you are the…
Lesley
February 28, 2017