copywriting Archives - Page 10 of 22 - Copywriting Editing Edge Copywriters

How to bring your USP to life

Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer? You know you need a unique selling proposition (USP) that sets you apart from the crowd. The perfect strapline But what is it? Higher quality, a lower price, a better customer…

LesleyApril 30, 2019

coherence and consistency in copywriting

blogging copywriting website Content is King website content

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…

LesleyMarch 27, 2019

website content blogging copywriting website

Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about? One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…

LesleyNovember 30, 2018

copywriting Content is King website content

The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…

LesleyNovember 14, 2018

copywriting news editing blogging

The proof of the matter

Proofreading. I have to admit, it’s not much fun. Going over and over what you’ve written, looking for mistakes … Especially if you’ve been working on it for so long you can’t see the wood for the trees, or if you’re seriously pressed for time. But that doesn’t mean you…

LesleyOctober 18, 2018

blogging copywriting website content

How to create high-performing web content

Next time you create website content with the aim of getting more customers, try employing these 7 tactics to ensure site visitors find you then take the action you want. 1. Use keywords that reflect search intent Use keywords in your copy that match what people will be putting into…

LesleySeptember 7, 2018

copywriting