copywriting Archives - Copywriting Editing Edge Copywriters

What Santa can teach us about communications

Ah, December — the time of twinkling lights, mince pies, and the collective realisation that another year has flown by. Here at Editing Edge, as we deck the halls (and our desks), we couldn’t help but notice that Santa himself is the ultimate communicator. Yes, the man in red has…

LesleyDecember 12, 2024

copywriting copywriter

Snakes and ladders: the brand positioning analogy

Knowing your place on the competitive ladder is crucial. Overstepping your position can mean biting off more than you can chew, while playing it safe can mean missed opportunity. Using the snakes and ladders analogy, we hope to help you better visualise and refine your brand positioning. Sure, life is…

LesleyDecember 3, 2024

copywriting copywriter

Why client feedback shapes our best work

Every successful business knows while quality products and services matter, it's the people who use them that truly drive success. Understanding what delights clients, what challenges they face, and what they need next isn't just good practice, it's essential for growth. This is where client feedback becomes invaluable. More than…

LesleyNovember 15, 2024

copywriting copywriter

The A to Z of copywriting for companies at the top of their game

The A to Z of copywriting A is all about the target audience. Matching your messaging to the mindset of your target audience will see your business thrive – whether it’s a playbook on climate change or an annual report for the space industry. B is for blogging. Blogs provide…

LesleyOctober 12, 2024

press coverage Print Websites copywriting copywriter

Writing for the healthcare industry

When we think about creating content for the health industry, trust, clarity and evidence are key. At Editing Edge, we’ve created copy for many health industry businesses and healthcare professionals, including website content, ghost-writing books and blogs. Our strategic approach – analysing clients’ audiences, their communications needs, strategic thinking, purpose…

LesleyApril 26, 2024

copywriting Content is King copywriter

5 reasons to hire a strategic copywriter

As mid-year rapidly approaches, is your marketing department overstretched and in need of a helping hand? Do you have deadlines approaching and need written materials produced or polished up to spread your message far and wide? Perhaps you need advice and support from an expert copywriter to supplement the business…

LesleyMarch 28, 2024

copywriting

What Santa can teach us about communications

Snakes and ladders: the brand positioning analogy

Why client feedback shapes our best work

The A to Z of copywriting for companies at the top of their game

Writing for the healthcare industry

5 reasons to hire a strategic copywriter

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