copywriter Archives - Page 9 of 13 - Copywriting Editing Edge Copywriters

Thatcher’s assassin and the power of words

Reading this weekend’s obituaries of Geoffrey Howe it is clear how he will be remembered best – as “Thatcher’s assassin.” Once Margaret Thatcher’s close Cabinet ally, he turned on her in a resignation speech famous for its deadly venom. I was a political editor at Westminster in 1990, and I…

LesleyOctober 12, 2015

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Copywriting testimonials

What could bright, effective copywriting do for your company? Well, help you sell more, show yourself at your very best and give your clients great reasons to hire you. These recent testimonials show how happy our clients are … could you be next? Copywriting testimonials “The work you created was…

LesleyJuly 15, 2015

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5 tips from Fleet Street for great copywriting

My last blog outlined some compelling reasons why hiring a journalist for your copywriting makes such good sense. To recap in a nutshell: journalists are versatile. If you need bright, snappy copywriting, we can do it. If you need elegant, sophisticated prose, we can do it. That’s the sales pitch…

LesleyMay 14, 2015

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Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success…

LesleyMarch 18, 2015

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Persuasive copy: the power of three

Writers have long deployed 'threes' to build up an argument: think about how the three adjectives 'tall, dark and handsome' work much better than 'tall and handsome.'

LesleyJanuary 23, 2015

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How to write successful blogs

I’ve been working with a very well-established firm of executive coaches in London; leadership development experts who are uncannily good at what they do. They're not horse whisperers but people whisperers, called in by crippled corporates to challenge and inspire employees so that they seize their potential and transform their…

LesleyOctober 7, 2014

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