copywriter Archives - Page 7 of 13 - Copywriting Editing Edge Copywriters

Questions your copywriter should ask you

Passing your website or brochure copy over to a copywriter may be a great weight off your mind, but it’s important to make sure they have all the information they need. After all, you want content that will put your competition firmly in the shade. A copywriter needs to understand…

LesleyMay 15, 2017

copywriter news

A Day in the Life – Lesley Hussell

I may have swapped the frenetic activity of Fleet Street for the beautiful Hampshire countryside but some things never change at the start of my working day. The first thing I always do is check the news headlines. It’s an old habit from my life as a journalist, but also…

LesleyMarch 15, 2017

copywriting copywriter

9 questions to ask when choosing a copywriter

You’ve already made the brilliant decision to use a copywriter (haven’t you?? If not, read this first). Now, how do you get the most out of your investment by choosing a copywriter who will bring some whizz to your website or pizzazz to your press release? There are plenty of…

LesleyJanuary 25, 2017

copywriter

How to avoid boring, badly paid work by getting your message right

Hands up if you like boring, badly paid work. Thought not. Hands up if you’d rather attract enjoyable and lucrative work. I thought so. But sometimes you plough through tedious projects because they’re all that seem to come your way. And you wonder why you’re not getting more fun, well…

LesleyNovember 15, 2016

Uncategorized copywriting copywriter

What is a copywriter?

It’s the real thing. The future’s Orange. Every little helps. Shoulda gone to ... Behind all these famous slogans is a great copywriter. But copywriters do more than come up with catchy taglines. So if you think you might need a copywriter but you’re not quite sure what they do,…

LesleyNovember 2, 2016

copywriting copywriter Print

Annual report writing – the need to get it right

Your company’s annual report is your once-a-year chance to tell your story to the world. The same message will be going out to a very wide audience – your customers, shareholders, Board and your staff, not to forget suppliers, lenders, regulators and the good old media. Your annual report should…

LesleyOctober 13, 2016