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Environmental copywriting

Creating a sustainable future – word by word Connecting emotionally with customers, investors and other stakeholders by communicating an ethical, eco-friendly ethos is becoming essential as we move towards a more sustainable way of living. Environmental change is not being driven by the corporates. A Nielsen Global Corporate Sustainability Report…

LesleyMay 18, 2021

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Copywriting for Academies and Multi Academy Trusts

Since their launch in 2010, academies have radically changed the educational landscape in England, now accounting for 77% of secondary schools. If you are running an academy or Multi-Academy Trust (MAT), you will know the pressures of being a commercially focused enterprise with complex stakeholders (from sponsors to the board, parents,…

LesleyApril 7, 2021

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How to find a good copywriter by the way they research a story

If you are trying to choose a good copywriter to write for your business, a great tip is to look at their approach to research. The skill of a good copywriter extends far beyond writing. How research helps me tell your story In order to tell your story, whether creating…

LesleyMarch 13, 2020

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Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

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Find out what great copywriting can do for your business

Editing Edge is the thinking copywriting and content-writing company. We’re different, the only copywriters with 20 years’ Fleet Street experience whose first step is to think like your customer – then give them powerful reasons to choose you. We are totally reliable and with bags of creativity, we’ll make your…

LesleyJuly 27, 2019

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Like getting your money’s worth?

Like getting your money’s worth? You may recognise this as an advertising slogan from a rather famous fast food brand however the sentiment extends far beyond our burger-buying antics. From buy-one-get-one-free bargains to sales discounts and cash back, we are suckers for a good deal. When you are investing in…

LesleyMarch 5, 2019

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