copywriter Archives - Page 3 of 13 - Copywriting Editing Edge Copywriters

Make your website sing with the power of SEO

Intuitive and easy-to-use website design platforms such as SquareSpace and WIX can make building a website a breeze. Whatever your business and whatever your skill level, there’s a fair chance that if budget is an issue, you can still create something great without hiring a web designer. But whether you…

LesleyOctober 20, 2023

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Day in the life of a copywriter

I take great pride as a copywriter in working with individuals and businesses at the top of their game. My clients range from applicants for the House of Lords to those hoping for knighthoods and OBEs. In addition, I've worked on annual reports for the space industry, and showcased…

LesleySeptember 28, 2023

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It’s all about the target audience

From industry leading companies to savvy start-ups, knowing your target audience inside out is a key fundamental to the success of any business. So, how well do you know your client? Can you think like them, talk like them, understand their needs and desires? In other words, can you walk…

LesleyMay 21, 2023

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Why short-form video is your future

In everyday life we all spend much time scrolling and swiping through social media, catching up with the world’s news, trends, updates, hot gossip and more! According to research by Sprout Social, videos are our favourite type of content. Would you agree? Well, the stats say it all. When it…

LesleyApril 20, 2023

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World Storytelling Day 2023

As World Storytelling Day approaches, Editing Edge’s Lesley Hussell shares with us her thoughts and experience of storytelling during her career as a journalist and copywriter. Lesley provides some very helpful insights into the power of great storytelling and also how storytelling plays a crucial role to showcase her clients’…

LesleyMarch 16, 2023

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Here’s why ChatGPT and Bard will never replace great human copywriting

Exciting but terrifying at the same time, the advancement in the technology of the chatbot is hitting the headlines. However, reviews and reports about the new and competing innovations ChatGPT and Bard have been somewhat sceptical. Who is in the game: This is an intensely competitive race to the…

LesleyFebruary 21, 2023

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