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Persuasive copy: the power of three

Writers have long deployed 'threes' to build up an argument: think about how the three adjectives 'tall, dark and handsome' work much better than 'tall and handsome.'

LesleyJanuary 23, 2015

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How to write successful blogs

I’ve been working with a very well-established firm of executive coaches in London; leadership development experts who are uncannily good at what they do. They're not horse whisperers but people whisperers, called in by crippled corporates to challenge and inspire employees so that they seize their potential and transform their…

LesleyOctober 7, 2014

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Copywriting for humans, or Tell it like it is

I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer Dropping Their Horns, the Moon…

LesleySeptember 3, 2014

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How to write winning proposals

We wish we knew the secret to writing proposals that will guarantee you get the contract every time, but we can't. We can't, because you can never second-guess exactly what every potential client is looking for. As copywriters we can, however, give you a really good guide to some essentials,…

LesleyJuly 31, 2014

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Words or pictures. Which are more important?

Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it…

LesleyJune 17, 2014

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Why you need a copywriter – the 3Cs

I was chatting to a client recently who wanted to know what hiring a copywriter could bring to her company, when they knew their business so well they had far more expertise than me. Fair point, but my answer is that the very fact that I am an outsider brings…

LesleyMay 12, 2014

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