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How to tell a story

Storytelling is a powerful marketing tool. Get it right and it can mean the difference between a new customer and simply being ignored. There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy…

LesleyDecember 6, 2016

copywriting Content is King

Insider tips on writing for the web

As a journalist and a copywriter who’s been writing since long before the dawn of the internet, I’m often asked what tips I can give to write specifically for the web. Whether writing for the web or offline, one thing has remained timeless – well thought out, clear, skilfully written…

LesleyDecember 10, 2015

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Christmas blogging: last-minute advice

It’s not too late to drum up ideas for a festive take on your business that could pull in new customers. One of the most productive sessions of the Content is King business and social media writing workshop I co-hosted this week was on generating ideas for Christmas blogs.

LesleyDecember 15, 2011

Content is King

How to tell a story

Insider tips on writing for the web

Christmas blogging: last-minute advice

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