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coherence and consistency in copywriting

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Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…

LesleyMarch 27, 2019

copywriting Content is King website content

The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…

LesleyNovember 14, 2018

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Are you a natural-born content writer?

Do you love to write for your website or business or is writing like having teeth pulled? Take my short quiz to discover if you are a Content King or Copywriting Cringe.

LesleyJune 28, 2018

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Confessions of a blogger

If you are familiar with any of my writing, you’ll know my mantra is to keep it human. People buy from people. They’d much rather read real-life stories than dry facts and figures any day. This applies as much for business to business as the consumer market. Don’t make the…

LesleyJune 8, 2018

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Content that’s fresh as a daisy – part 2

Still stuck for inspiration for your latest blog? Tap into my years of copywriting online and in print, with the second part of my top content ideas. You can view ideas #1 to #10 here Fresh content ideas #11 to #20 Give your audience a reason to visit your blog…

LesleyMay 22, 2018

blogging news Content is King website content

Content that’s fresh as a daisy

Stuck for inspiration for your latest blog? Ever had a day where the blank page stares bleakly back at you? We all know regular fresh content is a key ingredient for a successful website but sometimes the content ideas don’t flow freely. Let me give you a helping hand. Having…

LesleyMay 21, 2018

Content is King