blogging Archives - Page 3 of 7 - Copywriting Editing Edge Copywriters

How to create high-performing web content

Next time you create website content with the aim of getting more customers, try employing these 7 tactics to ensure site visitors find you then take the action you want. 1. Use keywords that reflect search intent Use keywords in your copy that match what people will be putting into…

LesleySeptember 7, 2018

news Content is King website content blogging

Confessions of a blogger

If you are familiar with any of my writing, you’ll know my mantra is to keep it human. People buy from people. They’d much rather read real-life stories than dry facts and figures any day. This applies as much for business to business as the consumer market. Don’t make the…

LesleyJune 8, 2018

blogging news Content is King website content

Content that’s fresh as a daisy – part 2

Still stuck for inspiration for your latest blog? Tap into my years of copywriting online and in print, with the second part of my top content ideas. You can view ideas #1 to #10 here Fresh content ideas #11 to #20 Give your audience a reason to visit your blog…

LesleyMay 22, 2018

blogging news Content is King website content

Content that’s fresh as a daisy

Stuck for inspiration for your latest blog? Ever had a day where the blank page stares bleakly back at you? We all know regular fresh content is a key ingredient for a successful website but sometimes the content ideas don’t flow freely. Let me give you a helping hand. Having…

LesleyMay 21, 2018

website content Print blogging copywriting news

How to create the perfect headline

You may have written the most engaging article for your target market – you’ve answered their burning questions and it reads beautifully, but if you don’t get your headline right, there’s a good chance your audience won’t bother to read any further. The headline is usually the first thing people…

LesleyJanuary 30, 2018

blogging

Telling the whole story

Are you basking in the afterglow of a successfully completed project for a client? After all the hard work is finished, don’t just pat yourself on the back for a job well done … tell the world about it. Adding case studies to your website can be powerful for many…

LesleyAugust 22, 2016