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Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

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The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing. However, there is a…

LesleyNovember 6, 2019

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Topical blogging – timing is everything

In the digital era, where news spreads fast and fads come and go at lightning speed, your take or opinion on a topical issue needs to be relayed quickly before it becomes dated and worthless. Your website blog is the perfect medium to provide in-the-moment, more newsworthy content. It enables…

LesleyJune 24, 2019

coherence and consistency in copywriting

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Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…

LesleyMarch 27, 2019

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Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about? One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…

LesleyNovember 30, 2018

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The proof of the matter

Proofreading. I have to admit, it’s not much fun. Going over and over what you’ve written, looking for mistakes … Especially if you’ve been working on it for so long you can’t see the wood for the trees, or if you’re seriously pressed for time. But that doesn’t mean you…

LesleyOctober 18, 2018

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