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Happy 10th Birthday to Editing Edge

Editing Edge is 10 today, and what an amazing decade we’ve had. Our clients have been a delight to work with, whether in a soaring City skyscraper with stunning views of St Paul’s, in a gleaming Highland distillery or in a wood turner’s workshop with oak shavings curling at our…

LesleyMarch 27, 2019

coherence and consistency in copywriting

blogging copywriting website Content is King website content

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…

LesleyMarch 27, 2019

copywriter website content news

Like getting your money’s worth?

Like getting your money’s worth? You may recognise this as an advertising slogan from a rather famous fast food brand however the sentiment extends far beyond our burger-buying antics. From buy-one-get-one-free bargains to sales discounts and cash back, we are suckers for a good deal. When you are investing in…

LesleyMarch 5, 2019

copywriter

5 tips for LinkedIn’s new company pages

LinkedIn company pages have recently undergone a revamp. According to LinkedIn, “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organisations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members.” In fact, they’ve…

LesleyJanuary 18, 2019

blogging copywriting website website content

Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about? One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…

LesleyNovember 30, 2018

website content copywriting Content is King

The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…

LesleyNovember 14, 2018

blogging copywriting news editing

The proof of the matter

Proofreading. I have to admit, it’s not much fun. Going over and over what you’ve written, looking for mistakes … Especially if you’ve been working on it for so long you can’t see the wood for the trees, or if you’re seriously pressed for time. But that doesn’t mean you…

LesleyOctober 18, 2018

news press coverage

#WordsMatter

The #WordsMatter campaign, launched today by the Peace Foundation, is calling on the media to be careful not to ‘glamorise’ terrorism with the words it uses. Terrorism survivors from across the United Kingdom are asking the press, media and those in public life to take a greater responsibility around how…

LesleySeptember 25, 2018

copywriting website content blogging

How to create high-performing web content

Next time you create website content with the aim of getting more customers, try employing these 7 tactics to ensure site visitors find you then take the action you want. 1. Use keywords that reflect search intent Use keywords in your copy that match what people will be putting into…

LesleySeptember 7, 2018

Print copywriting news website content

A flair for reporting

How to relay your thought leadership or ideas in a discussion paper or White Paper Got plenty to say and need to share your ideas or thought leadership with a wider audience? A blog or a website page are fine for short bursts of information but when you want to…

LesleyAugust 13, 2018

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