Blog Copywriting Editing Edge Copywriters

Trading places

How to get your story in a trade magazine The missing words round in Have I Got News For You has featured some obscure magazines in its time, with the likes of Drain Trader, Potato Storage International and Poultry World. But whilst the trade journals may provide plenty of…

LesleyAugust 15, 2019

copywriting copywriter

Find out what great copywriting can do for your business

Editing Edge is the thinking copywriting and content-writing company. We’re different, the only copywriters with 20 years’ Fleet Street experience whose first step is to think like your customer – then give them powerful reasons to choose you. We are totally reliable and with bags of creativity, we’ll make your…

LesleyJuly 27, 2019

media news

From Mugwumps to word wizardry

What your choice of words says about you Photo: Annika Haas The day of reckoning has finally arrived. All hail our new leader Boris. Whilst many may have had their fill of Brexit and political turmoil, having Boris as PM does present even more opportunity to deliver some good…

LesleyJuly 25, 2019

copywriting Content is King

Superfluous words to cut from your content

Many of us are guilty of overcomplicating our copy, whether through use of popular phrases, excessive words or laziness. If you want to attract more readers, write in a way that’s easier for people to understand. Here’s a guide to cutting out superfluous words and keeping your message on track.…

LesleyJuly 22, 2019

blogging copywriting news website content

Topical blogging – timing is everything

In the digital era, where news spreads fast and fads come and go at lightning speed, your take or opinion on a topical issue needs to be relayed quickly before it becomes dated and worthless. Your website blog is the perfect medium to provide in-the-moment, more newsworthy content. It enables…

LesleyJune 24, 2019

copywriting

It’s not about you – it’s about your client

If you are busy writing a critical sales pitch or producing new marketing material, it’s easy and tempting to write about what you like about your business. But don’t make the mistake of thinking it’s all about you … it’s about your clients. You have to work that bit harder…

LesleyMay 28, 2019

Print copywriting

Need to write an urgent report?

The clock is ticking, and you’ve been tasked with producing an urgent report that needs to get a critical message out to your audience. Why the urgency? You may have left it until the last minute due to other work pressures (or good old procrastination). Or it may be urgent…

LesleyMay 16, 2019

copywriting news website content

How to bring your USP to life

Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer? You know you need a unique selling proposition (USP) that sets you apart from the crowd. The perfect strapline But what is it? Higher quality, a lower price, a better customer…

LesleyApril 30, 2019

news

Happy 10th Birthday to Editing Edge

Editing Edge is 10 today, and what an amazing decade we’ve had. Our clients have been a delight to work with, whether in a soaring City skyscraper with stunning views of St Paul’s, in a gleaming Highland distillery or in a wood turner’s workshop with oak shavings curling at our…

LesleyMarch 27, 2019

coherence and consistency in copywriting

website content blogging copywriting website Content is King

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…

LesleyMarch 27, 2019

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