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5 ways to make sure your content and keywords are still relevant

If you are one of the lucky ones, your business may have remained unscathed over the last few months. But many companies have been through some tough challenges – complete drop off in demand, lack of supply, forced closure, increased costs and staffing issues, to name but a few. It…

LesleyJuly 15, 2020

Websites blogging copywriting news

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months. From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…

LesleyJune 4, 2020

copywriting news

Time to rethink … what’s the ’new normal’ for your business?

Lockdown is giving many business owners pause for thought. At the time of writing we are well into the second month with no clear indication as to how long and to what extent the social-distancing measures will stay in place. Whilst the initial panic has eased, the fear and uncertainty…

LesleyMay 5, 2020

news copywriting

Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. COVID, Brexit, supply chain issues - all have contributed to tumultuous market changes over the last couple of years. Whether you are letting clients know you are open for business or are working hard to…

LesleyApril 20, 2020

Print Books news

How to write a bestseller

Lockdown may be easing (we hope), but for many the COVID pandemic has made us rethink our priorities and, especially for those who've had more time due to furlough or change of circumstance, it has given us an opportunity to get creative. Writing a novel consistently tops the list of…

LesleyApril 7, 2020

copywriting news website content

Marketing to survive the Coronavirus world

In these turbulent times we are all looking for ways to make the most of what we have. “Where have all my clients gone?” is a heartfelt and too common refrain. But with some creative thinking you may be able to come up with ideas to repurpose your business offering…

LesleyMarch 23, 2020

copywriting copywriter

How to find a good copywriter by the way they research a story

If you are trying to choose a good copywriter to write for your business, a great tip is to look at their approach to research. The skill of a good copywriter extends far beyond writing. How research helps me tell your story In order to tell your story, whether creating…

LesleyMarch 13, 2020

website content Print Websites blogging copywriting copywriter

Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

6 lessons to liven up your LinkedIn profile

LinkedIn remains one of the best ways to promote your personal brand, whether you are representing your own business, a corporate or charity, or job seeking. (HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter). Just as you consider your clothes and appearance when…

LesleyJanuary 29, 2020

Websites website design website content

13 ways a website winds me up

As someone who spends a large chunk of their time either creating copy for websites or researching online, I’m in the perfect position to comment on what I find most annoying about websites I visit. Here are the top 13 things any website owner should check to minimise frustration: 1. …

LesleyJanuary 17, 2020

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