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How to find a good copywriter by the way they research a story

If you are trying to choose a good copywriter to write for your business, a great tip is to look at their approach to research. The skill of a good copywriter extends far beyond writing. How research helps me tell your story In order to tell your story, whether creating…

LesleyMarch 13, 2020

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Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

6 lessons to liven up your LinkedIn profile

LinkedIn remains one of the best ways to promote your personal brand, whether you are representing your own business, a corporate or charity, or job seeking. (HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter). Just as you consider your clothes and appearance when…

LesleyJanuary 29, 2020

Websites website design website content

13 ways a website winds me up

As someone who spends a large chunk of their time either creating copy for websites or researching online, I’m in the perfect position to comment on what I find most annoying about websites I visit. Here are the top 13 things any website owner should check to minimise frustration: 1. …

LesleyJanuary 17, 2020

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Create an authentic (and cheap) Christmas message

In the battle of the 2019 Christmas adverts, one clear winner has come through. With the likes of John Lewis, Sainsburys and Amazon vying for a place in our hearts and wallets, budgets for Christmas adverts run into millions. Last year, John Lewis was said to have spent around £8m…

LesleyDecember 6, 2019

copywriting news

How to write a tender

Faced with a hefty invitation to tender and a looming deadline? The process of creating a tender document can be daunting. When you are pinning your hopes on this crucial next win, anxiety can quickly mount and the instinct is to jump in and throw everything at each question. Stop,…

LesleyDecember 2, 2019

Websites blogging copywriting website content

The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing. However, there is a…

LesleyNovember 6, 2019

Websites copywriting website content

Giving your website extra sparkle

How we create website copy for our clients from scratch – Part 2 This is the second part of our guide to creating website copy that sparkles. (If you missed Part 1 with insider tips on understanding your target audience and being clear with your goals, you can read it…

LesleySeptember 18, 2019

website content Websites copywriting

From blank page to sparkly website

How we create website copy for our clients from scratch – Part 1 Your website matters when it comes to showcasing your business. Whether you are a complex corporate or a service-led SME without a store front, your website needs to give a great first impression and hone down all…

LesleySeptember 18, 2019

copywriting Content is King copywriting workshop

Content is King workbook

Do you want to produce fantastic content for your website, brochures, reports, blogs and social media posts? If you are struggling for inspiration or not sure how to craft your words, don't sit staring at a blank screen any longer – our Content is King guide is here to…

LesleyAugust 27, 2019

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