Blog Copywriting Editing Edge Copywriters

Industrial copywriting – do you need to work with an industry expert?

Whilst the term ‘industrial copywriter’ may conjure up an image of someone writing about a manufacturing process or producing a dry list of facts and figures – or even creating a mass of content on an industrial scale! – the reality is that copywriting for industry is far more interesting.…

LesleyJune 21, 2021

website copywriter website content copywriting

Environmental copywriting

Creating a sustainable future – word by word Connecting emotionally with customers, investors and other stakeholders by communicating an ethical, eco-friendly ethos is becoming essential as we move towards a more sustainable way of living. Environmental change is not being driven by the corporates. A Nielsen Global Corporate Sustainability Report…

LesleyMay 18, 2021

copywriting copywriter awards

Copywriting for Academies and Multi Academy Trusts

Since their launch in 2010, academies have radically changed the educational landscape in England, now accounting for 77% of secondary schools. If you are running an academy or Multi-Academy Trust (MAT), you will know the pressures of being a commercially focused enterprise with complex stakeholders (from sponsors to the board, parents,…

LesleyApril 7, 2021

copywriting

Business recovery after Covid

Every business affected by COVID over the last twelve months will tell you a different story. Many are heartbreaking tales of closure, some have managed to muddle through, others have pivoted their offering, whilst some have seized the opportunity to profit or even started a new business venture. For those…

LesleyMarch 10, 2021

blogging copywriting website content Websites

The do’s and don’ts of marketing your business in the lockdown

Why you should build up your business at this difficult time This latest lockdown has left businesses reeling. Many were hoping for brighter days at the start of 2021 with the vaccinations being rolled out, but right now it’s hard to find our spark. Yet rather than dwell on what…

LesleyJanuary 25, 2021

Websites copywriting awards

Copywriting for the property market

©Paul Raftery When I say I write copy for the property market, it’s a bit of a sweeping statement because the variety is huge. I’ve written copy on behalf of estate agents, architects, surveyors and property developers. And I’ve created content for their websites, brochures, sales letters, blogs and award…

LesleyNovember 30, 2020

news Content is King

The 2020 word of the year is…

Collins Dictionary have announced their top 10 words of 2020. Don’t cheat and scroll down, but I bet you can guess at least half of them. Top marks if you included lockdown – the Collins 2020 word of the year. Helen Newstead, language content consultant at Collins, explained: “We have…

LesleyNovember 10, 2020

copywriting

Winning over younger hearts and minds

How ethical communication plays a critical role in reaching the younger generation Generation Z are a crucial demographic but they can be hard to win over. If corporates want to tap into the lucrative youth/family market, their communication can’t just be about selling. Rather than patronise, preach or simply fail…

LesleyOctober 8, 2020

news Content is King copywriting website

OMG it’s September

OMG it's September and we've really got to find some new clients NOW! We need to shake up our website, get some brilliant brochures done, get some proper strategy in place … Know the feeling? This year more than ever September marks the start of a new chapter for many…

LesleySeptember 10, 2020

copywriting website content

Creating a punchy video script

The internet was made for videos. As the latest figures tell us: 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot) Users view more than 1 billion hours of video each day on YouTube. (YouTube) 81% of businesses use video as a marketing…

LesleyAugust 17, 2020

Recent Posts