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The 2020 word of the year is…

Collins Dictionary have announced their top 10 words of 2020. Don’t cheat and scroll down, but I bet you can guess at least half of them. Top marks if you included lockdown – the Collins 2020 word of the year. Helen Newstead, language content consultant at Collins, explained: “We have…

LesleyNovember 10, 2020

copywriting

Winning over younger hearts and minds

How ethical communication plays a critical role in reaching the younger generation Generation Z are a crucial demographic but they can be hard to win over. If corporates want to tap into the lucrative youth/family market, their communication can’t just be about selling. Rather than patronise, preach or simply fail…

LesleyOctober 8, 2020

Content is King copywriting website news

OMG it’s September

OMG it's September and we've really got to find some new clients NOW! We need to shake up our website, get some brilliant brochures done, get some proper strategy in place … Know the feeling? This year more than ever September marks the start of a new chapter for many…

LesleySeptember 10, 2020

copywriting website content

Creating a punchy video script

The internet was made for videos. As the latest figures tell us: 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot) Users view more than 1 billion hours of video each day on YouTube. (YouTube) 81% of businesses use video as a marketing…

LesleyAugust 17, 2020

blogging website website content

5 ways to make sure your content and keywords are still relevant

If you are one of the lucky ones, your business may have remained unscathed over the last few months. But many companies have been through some tough challenges – complete drop off in demand, lack of supply, forced closure, increased costs and staffing issues, to name but a few. It…

LesleyJuly 15, 2020

Websites blogging copywriting news

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months. From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…

LesleyJune 4, 2020

copywriting news

Time to rethink … what’s the ’new normal’ for your business?

Lockdown is giving many business owners pause for thought. At the time of writing we are well into the second month with no clear indication as to how long and to what extent the social-distancing measures will stay in place. Whilst the initial panic has eased, the fear and uncertainty…

LesleyMay 5, 2020

copywriting news

Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. COVID, Brexit, supply chain issues - all have contributed to tumultuous market changes over the last couple of years. Whether you are letting clients know you are open for business or are working hard to…

LesleyApril 20, 2020

Print Books news

How to write a bestseller

Lockdown may be easing (we hope), but for many the COVID pandemic has made us rethink our priorities and, especially for those who've had more time due to furlough or change of circumstance, it has given us an opportunity to get creative. Writing a novel consistently tops the list of…

LesleyApril 7, 2020

copywriting news website content

Marketing to survive the Coronavirus world

In these turbulent times we are all looking for ways to make the most of what we have. “Where have all my clients gone?” is a heartfelt and too common refrain. But with some creative thinking you may be able to come up with ideas to repurpose your business offering…

LesleyMarch 23, 2020

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