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Business recovery after Covid

Every business affected by COVID over the last twelve months will tell you a different story. Many are heartbreaking tales of closure, some have managed to muddle through, others have pivoted their offering, whilst some have seized the opportunity to profit or even started a new business venture. For those…

LesleyMarch 10, 2021

Websites blogging copywriting website content

The do’s and don’ts of marketing your business in the lockdown

Why you should build up your business at this difficult time This latest lockdown has left businesses reeling. Many were hoping for brighter days at the start of 2021 with the vaccinations being rolled out, but right now it’s hard to find our spark. Yet rather than dwell on what…

LesleyJanuary 25, 2021

Websites copywriting awards

Copywriting for the property market

©Paul Raftery When I say I write copy for the property market, it’s a bit of a sweeping statement because the variety is huge. I’ve written copy on behalf of estate agents, architects, surveyors and property developers. And I’ve created content for their websites, brochures, sales letters, blogs and award…

LesleyNovember 30, 2020

news Content is King

The 2020 word of the year is…

Collins Dictionary have announced their top 10 words of 2020. Don’t cheat and scroll down, but I bet you can guess at least half of them. Top marks if you included lockdown – the Collins 2020 word of the year. Helen Newstead, language content consultant at Collins, explained: “We have…

LesleyNovember 10, 2020

copywriting

Winning over younger hearts and minds

How ethical communication plays a critical role in reaching the younger generation Generation Z are a crucial demographic but they can be hard to win over. If corporates want to tap into the lucrative youth/family market, their communication can’t just be about selling. Rather than patronise, preach or simply fail…

LesleyOctober 8, 2020

copywriting website news Content is King

OMG it’s September

OMG it's September and we've really got to find some new clients NOW! We need to shake up our website, get some brilliant brochures done, get some proper strategy in place … Know the feeling? This year more than ever September marks the start of a new chapter for many…

LesleySeptember 10, 2020

copywriting website content

Creating a punchy video script

The internet was made for videos. As the latest figures tell us: 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot) Users view more than 1 billion hours of video each day on YouTube. (YouTube) 81% of businesses use video as a marketing…

LesleyAugust 17, 2020

blogging website website content

5 ways to make sure your content and keywords are still relevant

If you are one of the lucky ones, your business may have remained unscathed over the last few months. But many companies have been through some tough challenges – complete drop off in demand, lack of supply, forced closure, increased costs and staffing issues, to name but a few. It…

LesleyJuly 15, 2020

news Websites blogging copywriting

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months. From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…

LesleyJune 4, 2020

copywriting news

Time to rethink … what’s the ’new normal’ for your business?

Lockdown is giving many business owners pause for thought. At the time of writing we are well into the second month with no clear indication as to how long and to what extent the social-distancing measures will stay in place. Whilst the initial panic has eased, the fear and uncertainty…

LesleyMay 5, 2020

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