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The Queen’s Birthday Honours List 2022

The Queen’s Birthday Honours List is a moment to recognise and celebrate amazing people across the UK – not just the celebs, but ordinary people doing extraordinary things. This is an uplifting time of the year. And of course, 2022 is an extra special year being the Queen’s…

LesleyJune 9, 2022

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Strategic copywriting for booming businesses

Would you consider your brand or business to be high achieving? Award winning? Premium, high end, or disrupting your market? Or perhaps on your way there? At Editing Edge, we describe ourselves as ‘strategic copywriters’. Copywriters who produce written content and ideas of high quality for those at the top…

LesleyMay 23, 2022

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Why email marketing still works

In the digital era, measurement of marketing Return on Investment (ROI) is more accurate than ever, and email marketing remains one of the highest ROI marketing channels, making it a popular choice for any shrewd Marketing Director / business owner. A few facts on the popularity of email marketing ROI…

LesleyFebruary 23, 2022

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What will you be writing in 2022?

Now is the perfect time to plan your content marketing strategy for the next 12 months. Of course, I might be jumping the gun assuming you even have a content strategy as the reality is many businesses don’t. So why not make 2022 the year you have a content plan…

LesleyJanuary 4, 2022

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5 ways to improve your Home Page in 5 minutes

Quick changes to grab attention without a whole website revamp

LesleyDecember 8, 2021

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The copywriting process

How we work with you at Editing Edge Before you give us the green light to work on your project, I’m sure you have questions about how we work, our timescales and what to expect. We’ve been creating compelling copy for our clients for over a decade and follow a…

LesleyNovember 10, 2021

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Health and social care copywriting

Editing Edge have undertaken copywriting projects for many healthcare, social care and medical companies, with work ranging from website content to award entries. The stakeholders for the health and social care market are a diverse bunch. From patients facing life-or-death situations, to policy makers, to medical professionals, we adapt our…

LesleySeptember 20, 2021

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Words for wellbeing

Promoting health and wellbeing is not only your work but your passion. You offer proven solutions and services that help your clients to live their best lives. And it’s likely you’ve chosen that path because of your own experience. You know your product or service will make a difference, but…

LesleyJuly 13, 2021

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Industrial copywriting – do you need to work with an industry expert?

Whilst the term ‘industrial copywriter’ may conjure up an image of someone writing about a manufacturing process or producing a dry list of facts and figures – or even creating a mass of content on an industrial scale! – the reality is that copywriting for industry is far more interesting.…

LesleyJune 21, 2021

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Environmental copywriting

Creating a sustainable future – word by word Connecting emotionally with customers, investors and other stakeholders by communicating an ethical, eco-friendly ethos is becoming essential as we move towards a more sustainable way of living. Environmental change is not being driven by the corporates. A Nielsen Global Corporate Sustainability Report…

LesleyMay 18, 2021

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