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5 ways to improve your Home Page in 5 minutes

Quick changes to grab attention without a whole website revamp

LesleyDecember 8, 2021

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The copywriting process

How we work with you at Editing Edge Before you give us the green light to work on your project, I’m sure you have questions about how we work, our timescales and what to expect. We’ve been creating compelling copy for our clients for over a decade and follow a…

LesleyNovember 10, 2021

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Health and social care copywriting

Editing Edge have undertaken copywriting projects for many healthcare, social care and medical companies, with work ranging from website content to award entries. The stakeholders for the health and social care market are a diverse bunch. From patients facing life-or-death situations, to policy makers, to medical professionals, we adapt our…

LesleySeptember 20, 2021

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Words for wellbeing

Promoting health and wellbeing is not only your work but your passion. You offer proven solutions and services that help your clients to live their best lives. And it’s likely you’ve chosen that path because of your own experience. You know your product or service will make a difference, but…

LesleyJuly 13, 2021

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Industrial copywriting – do you need to work with an industry expert?

Whilst the term ‘industrial copywriter’ may conjure up an image of someone writing about a manufacturing process or producing a dry list of facts and figures – or even creating a mass of content on an industrial scale! – the reality is that copywriting for industry is far more interesting.…

LesleyJune 21, 2021

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Environmental copywriting

Creating a sustainable future – word by word Connecting emotionally with customers, investors and other stakeholders by communicating an ethical, eco-friendly ethos is becoming essential as we move towards a more sustainable way of living. Environmental change is not being driven by the corporates. A Nielsen Global Corporate Sustainability Report…

LesleyMay 18, 2021

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Copywriting for Academies and Multi Academy Trusts

Since their launch in 2010, academies have radically changed the educational landscape in England, now accounting for 77% of secondary schools. If you are running an academy or Multi-Academy Trust (MAT), you will know the pressures of being a commercially focused enterprise with complex stakeholders (from sponsors to the board, parents,…

LesleyApril 7, 2021

copywriting

Business recovery after Covid

Every business affected by COVID over the last twelve months will tell you a different story. Many are heartbreaking tales of closure, some have managed to muddle through, others have pivoted their offering, whilst some have seized the opportunity to profit or even started a new business venture. For those…

LesleyMarch 10, 2021

Websites blogging copywriting website content

The do’s and don’ts of marketing your business in the lockdown

Why you should build up your business at this difficult time This latest lockdown has left businesses reeling. Many were hoping for brighter days at the start of 2021 with the vaccinations being rolled out, but right now it’s hard to find our spark. Yet rather than dwell on what…

LesleyJanuary 25, 2021

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Copywriting for the property market

©Paul Raftery When I say I write copy for the property market, it’s a bit of a sweeping statement because the variety is huge. I’ve written copy on behalf of estate agents, architects, surveyors and property developers. And I’ve created content for their websites, brochures, sales letters, blogs and award…

LesleyNovember 30, 2020

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