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World Storytelling Day 2023 copywritingcopywriter

World Storytelling Day 2023

As World Storytelling Day approaches, Editing Edge’s Lesley Hussell shares with us her thoughts and experience of storytelling during her career as a journalist and copywriter. Lesley provides some very helpful insights into the power of great storytelling and also how storytelling plays a crucial role to showcase her clients’…
Lesley
March 16, 2023
Here’s why ChatGPT and Bard will never replace great human copywriting awardscopywritingnewscopywriter

Here’s why ChatGPT and Bard will never replace great human copywriting

  Exciting but terrifying at the same time, the advancement in the technology of the chatbot is hitting the headlines. However, reviews and reports about the new and competing innovations ChatGPT and Bard have been somewhat sceptical. Who is in the game: This is an intensely competitive race to the…
Lesley
February 21, 2023
The art of storytelling copywritingcopywriter

The art of storytelling

  Storytelling has been used for centuries as a powerful means of educating, spreading news, and sharing messages. Most importantly, to inspire people! For your business, storytelling can be an impactful tool to reach and effectively engage with your target audience.   Storytelling and copywriting go hand-in-hand and at Editing…
Lesley
September 22, 2022
Why does messaging matter? copywritingcopywriter

Why does messaging matter?

Connecting with your audience is perhaps more challenging than ever. As customers we have become increasingly demanding, and there is a growing need to gain trust through transparency. Therefore, messaging today is about far more than simply describing your product or your service. Instead, messaging is key to engaging with…
Lesley
July 14, 2022