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Writing for the hospitality industry

Writing for the hospitality industry The hospitality industry has been facing remarkable obstacles – from Covid shutdowns to staff shortages, the ongoing cost-of-living crisis, recession, and climate change, which is increasingly front of mind for both the public and in industry conversations. Recent figures from AlixPartners and CGA/NielsenIQ showed, for…

LesleyFebruary 29, 2024

copywriting copywriter

Make 2024 a positive year – how showcasing your positive news is good for business

When January is a snowy slog, world news is grim and New Year Resolutions are already under strain, you can bring a little ray of sunshine to your customers and your staff by sharing what’s great about your business. Provide positivity No matter what industry you work in –…

LesleyJanuary 24, 2024

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How to connect with Gen Z

Knowing your target audience inside out is essential to any business, and defining their personas will go a long way in helping you connect with them. That is to say, their demographics, behaviours, ambitions, pain points, etc. One of the most significant audience groups to connect with are Generation Z,…

LesleyDecember 20, 2023

copywriting copywriter

Make 2024 a year of collaboration

Whether your company holds regular team meetings or uses collaboration software, such as Monday, Trello, or Microsoft Project, providing opportunities to brainstorm, share ideas and updates is essential to the success of any project. And, ultimately, for the success of any business. It’s what makes us so effective at Editing…

LesleyNovember 30, 2023

Websites website copywriter

Make your website sing with the power of SEO

Intuitive and easy-to-use website design platforms such as SquareSpace and WIX can make building a website a breeze. Whatever your business and whatever your skill level, there’s a fair chance that if budget is an issue, you can still create something great without hiring a web designer. But whether you…

LesleyOctober 20, 2023

copywriting copywriter strategy

Day in the life of a copywriter

I take great pride as a copywriter in working with individuals and businesses at the top of their game. My clients range from applicants for the House of Lords to those hoping for knighthoods and OBEs. In addition, I've worked on annual reports for the space industry, and showcased…

LesleySeptember 28, 2023

copywriting strategy

Our top tips for making the most of Q4

It’s incredible to believe that we are approaching the end of 2023. Q4 is nearly upon us and if you’re asking, “Where on earth has the time gone?”, well so are we! Don’t panic though! With some strategic planning there’s plenty of time to reach your audiences and impress your…

LesleyAugust 17, 2023

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Top 5 ways to showcase your success

Canny companies never miss a chance to shout about their success. You’ve done well, you’re proud of it, so share it with the world! Aside from websites and social media, there are many ways to highlight your work so that you only increase trust with current and prospective customers,…

LesleyJuly 26, 2023

testimonials

How to get testimonials on LinkedIn

Testimonials are a category of social proof. They highlight the positive experiences of existing customers and act as evidence of your expertise to your intended audience. In addition, they reinforce the claims you make because they directly relate back to personal experiences. To put it simply, testimonials are invaluable and…

LesleyJune 21, 2023

copywriting copywriter

It’s all about the target audience

From industry leading companies to savvy start-ups, knowing your target audience inside out is a key fundamental to the success of any business. So, how well do you know your client? Can you think like them, talk like them, understand their needs and desires? In other words, can you walk…

LesleyMay 21, 2023

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