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How to connect with Gen Z

Knowing your target audience inside out is essential to any business, and defining their personas will go a long way in helping you connect with them. That is to say, their demographics, behaviours, ambitions, pain points, etc. One of the most significant audience groups to connect with are Generation Z,…

LesleyDecember 20, 2023

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Make 2024 a year of collaboration

Whether your company holds regular team meetings or uses collaboration software, such as Monday, Trello, or Microsoft Project, providing opportunities to brainstorm, share ideas and updates is essential to the success of any project. And, ultimately, for the success of any business. It’s what makes us so effective at Editing…

LesleyNovember 30, 2023

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Make your website sing with the power of SEO

Intuitive and easy-to-use website design platforms such as SquareSpace and WIX can make building a website a breeze. Whatever your business and whatever your skill level, there’s a fair chance that if budget is an issue, you can still create something great without hiring a web designer. But whether you…

LesleyOctober 20, 2023

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Day in the life of a copywriter

I take great pride as a copywriter in working with individuals and businesses at the top of their game. My clients range from applicants for the House of Lords to those hoping for knighthoods and OBEs. In addition, I've worked on annual reports for the space industry, and showcased…

LesleySeptember 28, 2023

copywriting strategy

Our top tips for making the most of Q4

It’s incredible to believe that we are approaching the end of 2023. Q4 is nearly upon us and if you’re asking, “Where on earth has the time gone?”, well so are we! Don’t panic though! With some strategic planning there’s plenty of time to reach your audiences and impress your…

LesleyAugust 17, 2023

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Top 5 ways to showcase your success

Canny companies never miss a chance to shout about their success. You’ve done well, you’re proud of it, so share it with the world! Aside from websites and social media, there are many ways to highlight your work so that you only increase trust with current and prospective customers,…

LesleyJuly 26, 2023

testimonials

How to get testimonials on LinkedIn

Testimonials are a category of social proof. They highlight the positive experiences of existing customers and act as evidence of your expertise to your intended audience. In addition, they reinforce the claims you make because they directly relate back to personal experiences. To put it simply, testimonials are invaluable and…

LesleyJune 21, 2023

copywriting copywriter

It’s all about the target audience

From industry leading companies to savvy start-ups, knowing your target audience inside out is a key fundamental to the success of any business. So, how well do you know your client? Can you think like them, talk like them, understand their needs and desires? In other words, can you walk…

LesleyMay 21, 2023

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Why short-form video is your future

In everyday life we all spend much time scrolling and swiping through social media, catching up with the world’s news, trends, updates, hot gossip and more! According to research by Sprout Social, videos are our favourite type of content. Would you agree? Well, the stats say it all. When it…

LesleyApril 20, 2023

copywriting copywriter

World Storytelling Day 2023

As World Storytelling Day approaches, Editing Edge’s Lesley Hussell shares with us her thoughts and experience of storytelling during her career as a journalist and copywriter. Lesley provides some very helpful insights into the power of great storytelling and also how storytelling plays a crucial role to showcase her clients’…

LesleyMarch 16, 2023

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