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Out of the coal hole

We've just emerged from a frustrating period of purda imposed by BT. Having moved offices to something a little bigger, it was a shock out of the 1970s to discover there would be a three-week wait for a new phone line + broadband. We were whizzed back to the dark…

LesleyJuly 2, 2012

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It’s an omni shambles

Two phrases caught my attention this week and made me smile for their inventive use of words. The first was 'economic patriotism', dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good.

LesleyApril 29, 2012

blogging copywriting website

Tell a story (how to get an OBE)

The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods. You may not know that Honours don’t always come floating down from the Palace…

LesleyMarch 31, 2012

media news

Why the Indy wasn’t wrong

A comment from a friend of mine has underlined the virtues of knowing your market, knowing what your customers want and setting yourself apart from the competition. The friend is Richard Palmer, Royal Editor of the Daily Express (you can find him at @RoyalReporter on Twitter), and we’ve known each…

LesleyMarch 16, 2012

copywriting copywriter blogging

It’s the season for better blogs

Whoosh, there goes Valentine’s Day. Mother’s Day is storming up on the horizon with Easter steaming along behind it. Are you missing out on something? The shops execute super-swift changes to replace one seasonal display with the next. In fact at the moment Mothering Sunday gifts (Kath Kidston all round?)…

LesleyFebruary 28, 2012

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How the media works

The Leveson Inquiry might be unearthing all sorts of skeletons in media cupboards as well as unfairly giving many honest journalists a bad name, but I can see the fascination. To those on the outside, Fleet Street (and local newspapers or magazines, for that matter) moves in mysterious ways. Why…

LesleyFebruary 12, 2012

website copywriter Google

Great on Google

Clients frequently ask about their website being Good on Google. They’re right to be concerned because Google is obviously an extremely powerful marketing tool and getting a high ranking will drive more customers to their website. It’s easy to go wrong, however.

LesleyJanuary 23, 2012

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Just My Type

I’ve just finished reading Simon Garfield’s excellent book on fonts, called Just My Type. Ok, it might not sound that fascinating, but it was a real eye-opener. I’ve learned that Helvetica has taken over the world, that Comic Sans is the font most hated by designers and that there are…

LesleyJanuary 11, 2012

blogging news Content is King copywriting workshop

Christmas blogging: last-minute advice

It’s not too late to drum up ideas for a festive take on your business that could pull in new customers. One of the most productive sessions of the Content is King business and social media writing workshop I co-hosted this week was on generating ideas for Christmas blogs.

LesleyDecember 15, 2011

Twitter media news blogging

NAMES MAKE NEWS!

There’s a golden rule of journalism that applies just as much for social media: NAMES MAKE NEWS! I write it in capitals because I always think of my old journalism tutor stalking the classroom, yelling it at us like some deranged mantra.

LesleyDecember 6, 2011

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