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Tell a story (how to get an OBE)

The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods. You may not know that Honours don’t always come floating down from the Palace…

LesleyMarch 31, 2012

media news

Why the Indy wasn’t wrong

A comment from a friend of mine has underlined the virtues of knowing your market, knowing what your customers want and setting yourself apart from the competition. The friend is Richard Palmer, Royal Editor of the Daily Express (you can find him at @RoyalReporter on Twitter), and we’ve known each…

LesleyMarch 16, 2012

blogging copywriting copywriter

It’s the season for better blogs

Whoosh, there goes Valentine’s Day. Mother’s Day is storming up on the horizon with Easter steaming along behind it. Are you missing out on something? The shops execute super-swift changes to replace one seasonal display with the next. In fact at the moment Mothering Sunday gifts (Kath Kidston all round?)…

LesleyFebruary 28, 2012

news press coverage press releases media

How the media works

The Leveson Inquiry might be unearthing all sorts of skeletons in media cupboards as well as unfairly giving many honest journalists a bad name, but I can see the fascination. To those on the outside, Fleet Street (and local newspapers or magazines, for that matter) moves in mysterious ways. Why…

LesleyFebruary 12, 2012

website copywriter Google

Great on Google

Clients frequently ask about their website being Good on Google. They’re right to be concerned because Google is obviously an extremely powerful marketing tool and getting a high ranking will drive more customers to their website. It’s easy to go wrong, however.

LesleyJanuary 23, 2012

copywriting website copywriter design website design

Just My Type

I’ve just finished reading Simon Garfield’s excellent book on fonts, called Just My Type. Ok, it might not sound that fascinating, but it was a real eye-opener. I’ve learned that Helvetica has taken over the world, that Comic Sans is the font most hated by designers and that there are…

LesleyJanuary 11, 2012

copywriting workshop blogging news Content is King

Christmas blogging: last-minute advice

It’s not too late to drum up ideas for a festive take on your business that could pull in new customers. One of the most productive sessions of the Content is King business and social media writing workshop I co-hosted this week was on generating ideas for Christmas blogs.

LesleyDecember 15, 2011

blogging Twitter media news

NAMES MAKE NEWS!

There’s a golden rule of journalism that applies just as much for social media: NAMES MAKE NEWS! I write it in capitals because I always think of my old journalism tutor stalking the classroom, yelling it at us like some deranged mantra.

LesleyDecember 6, 2011

testimonials website blogging copywriting press releases

Hello world!

5 ways to get your start-up business known Yes, this is it! You’ve started a business and you want to let everyone know. You need to get your name Out There so happy clients will trip eagerly to your door.

LesleyNovember 17, 2011

blogging copywriting Twitter

What has Twitter ever done for me?

Why social media is great for business In the last few weeks at Editing Edge we've been making a big effort to bump up our Twitter activity and yes, as everyone predicted, we've been reaping the rewards.

LesleyOctober 23, 2011

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