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Horse meat: how not to handle the press

Thanks to the Daily Telegraph for a perfect example of how not to handle the press. Subject: the horse meat scandal.

LesleyFebruary 13, 2013

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We’re in the top 1%!

Good thing we've got a head for heights as we've just been told by Linkedin that we're in the top 1% most-endorsed copywriters in the UK. Being the best copywriter in Hampshire and among the very best in the whole country is a huge accolade. We'd be getting big headed…

LesleyFebruary 10, 2013

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Mud huts – our Cause of the Year!

This year we are supporting a 15-year-old boy from Hampshire setting off on the challenge of a lifetime to build mud huts as family homes in a village in Africa. Editing Edge is one of his corporate supporters – and he is looking for a small donation from more companies…

LesleyFebruary 6, 2013

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A great British design icon

Question: What is one of Britain’s most iconic and instantly identifiable products? Was invented in 1932 – and changed very little since?

LesleyJanuary 25, 2013

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Recent copywriting testimonials

These recent copywriting testimonials reflect our commitment to great copywriting that brings results. How can we help you? "We greatly appreciate your hard work to make this nomination a strong one. Through your knowledge, efficiency and professionalism, you made one of the hardest tasks look so easy. Well done, Lesley."…

LesleyJanuary 16, 2013

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Timing is all – as this press release success shows

We were thrilled to see our press release for a firm of accountants become the front page story – the splash, in newspaper terms – in the local paper last week. The secret was good timing – and positioning the clients as experts on a hot topical issue.

LesleyJanuary 8, 2013

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Dreaming of a yellow Christmas

Christmas is red, right? How would you feel if it had a 'brand identity update' and changed to yellow?

LesleyDecember 16, 2012

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What do you want from a copywriter?

With democracy being the story of the day (albeit a nationwide case of severe low turnout), I'm canvassing opinion on what you actually want from a copywriter. Once I know what people need, I can make sure we provide it. So it's not a case of soul searching, more about…

LesleyNovember 25, 2012

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How’s your enthusiasm gap?

o how's your enthusiasm gap? I've enjoyed watching the US election unfold and checking off the new buzzwords this time around, from 'enthusiasm gap' to 'fiscal cliff.' Both the BBC's coverage and CNN were full of them.

LesleyNovember 7, 2012

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‘Outstanding Website’ award

Our client Waterlogic's new website has won an 'Outstanding Website' award. We are pleased to announce that the new Waterlogic website written by Lesley Hussell of Editing Edge has won an award for ‘Outstanding Website’ from the Web Marketing Association. These awards are the equivalent of the ‘Golden Globes’ for…

LesleyOctober 15, 2012

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