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Hampshire copywriters – hello, Google!

I'm writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content.

LesleyFebruary 15, 2014

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How to write headlines – The Good, The Bad and The Ugly

It's all about making an impact when you are writing, by accentuating: The Good, The Interesting and The Unusual.

LesleyDecember 6, 2013

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How to write a great Call to Action

How to write a different call to action to attract different customers. Examples and why they work.

LesleyNovember 15, 2013

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Top 10 ideas for blogs

Did you start blogging in a bubble of optimism then run out of steam? Finding new ideas for blogs doesn't have to be hard. Try these Top 10 blogging ideas:

LesleyOctober 22, 2013

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Punchy PowerPoints – keep it simple

'Keep it simple' is our mantra, good advice for clients and for ourselves. We were playing around with punchy PowerPoints with a client recently and came up with this example: We Are Editing Edge Click on the link and it will download a very short PowerPoint onto your desktop. We…

LesleyOctober 9, 2013

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5 secrets to winning awards

These are fantastic companies that are world leaders in their sectors, with great stories of achievement. They were stumped, however, when it came to filling out the daunting 30-page entry form. What they needed was a professional awards writer to tell their story in a compelling, focused way

LesleyOctober 1, 2013

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How to avoid clichés – are you sure you’re delighted?

I wonder if 'delighted' is getting a bit too overused. It's an easy, feelgood word to slip in to conversation, emails and our marketing, but perhaps it has become a cliché.

LesleySeptember 25, 2013

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Five cool parallax websites

We've been looking at these one-page parallax sites as part of the copywriting brief for a new pharma website. We love the way they use simple text and dazzling visuals – a powerful combination!

LesleyAugust 28, 2013

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Great website content deals to get you up and running

Back by popular demand, our 'get-up-and-running' website content deals. Stop prevaricating, get your words sorted today! CONTENT STARTER PACK No words for your website? Get up and running quickly with our Content Starter Pack:

LesleyAugust 11, 2013

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Africa challenger in scorching climb

Teenager James Raftery and his 'fat dad' made it to the top of England's highest mountain in scorching conditions for a fundraising challenge on one of the hottest days of the year. James – backed by Editing Edge as our Cause of the Year – and 16-stone dad Paul took…

LesleyJuly 10, 2013

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